Packaging and LED

Bags + RFID

Bags + RFID
Know the content of your bag +VOICE: “Where are my keys?” + GPS: “where is my bag?” + DEPTH: “will this fit in my bag?” +LCD Display: Bag turns lumo or flashes when cycling. “powered by your back sweat”

ADS + Depth Scanners

What you are asked to do

You are asked to produce a graphic visualisation of a creative and imaginary new way to apply new and emerging technology to communication design.

The new changing room, where you don’t have to change. By using a depth scanner, and a screen acting as a mirror you’ll be able to see what different outfits will look like on you without removing your clothes + plus it will make sure you get the right size. This can also be used at the hair-dressers, where you’ll be able to see how different hairstyles would look on you, from all angles. It will suggest hairstyles based on your facial structure +trends. Once you pick your hairstyle, the hairdresser will get a detailed guide on how to work with your hair.

Typography pop-up

Trying to do typography pop up, in small size.

Did you mean: inte

Type text or a website address or translate a document.

Cancel

fab ciraolo: "Oz"

fab ciraolo: "Oz"

Visual simplicity

1/ Between 2/ Fall 3/ Open 4/ First 5/ Topple 6/ Weight 7/ Danger

interesting web

Branding

Six Key Concepts in Branding

A brand is a unique name, logo, sign, symbol, or design scheme aiming to identify a company’s products or services. Branding, on the other hand, is a means intended to create a distinction between your company and its competitors, in such a way that yours will be viewed in a more favorable light.
For starters, knowing the six fundamental concepts of branding is a good primer to this strategy:

1. A brand’s reputation is the totality of the entire experiences that your clients and partners have gained with a company’s products and services. This includes the aspects of that company that attract them to it, in the first place. For instance, its quality, reliability, advertising plans, client dealings, public relations, appearance, websites, etc. But of course, building a reputation is not a walk in the park. It involves time, faithfulness, and consistency in talk and deed to win the trust of your clients.

2. Brand perception exists even if an organization considers it or not. It resides in the thoughts and feelings of your prospects – some of which you can convince, and some that you cannot.

3. Marketers need to do their homework and be well acquainted of the end users with whom the organization intends to build a relationship with. The pyschographics of the target population, such as covering self-image, self-identification, motives, needs, aspirations, and values and their competitive sets should also be well thought out and studied. Marketers also need to be always on the alert, consistently conducting qualitative research (especially on their targets’ feelings) and interpret those using interpersonal premises on psychology, sociology, and anthropology.

4. It goes without saying that your branding strategy determines the success of your branding reputation. A strong branding strategy makes use of effective tools and approaches in order to attain your operational and strategic objective.

5. Developing a branding strategy involves making innumerable decisions and transactions. The aim, marketing conditions, and value suggestions of certain products or services may bring on a distinctive branding strategy for each one.

6. The branding strategy of an organization is only a single component. That makes up its overall corporate strategy.



A good brand will deliver your organization’s message clearly. Thus, it is imperative to get a head start on what you are dealing with in this business of branding, especially with today’s intensifying competition.