Wednesday 19 December 2012
Monday 3 December 2012
Ovophobia
EGG (2008)
Written and Directed by Brian Harley
Lovefield
Thursday 7 June 2012
Friday 18 May 2012
The End
The year is coming to an end. I have been asked to summarize my experience
as a design student, using my blog as a point of reference. When the FDA
program began, we were asked to create a blog, personally I loved the idea!
But, when it came time to start the blog it became a little difficult especially
with design, what do I post? what do I say? Some students had no problem
they either had already created a blog and or have had some experience with
it. For me this was some- thing new. The idea seemed great to have a space to
share my work, and show the world my work : drawings, designs, as well as
my first stop motion project. I soon realized it would take a while to create
this blog and it is more than a place to just hang pictures, is a place where I
can share my experiments, my school projects. In my personal experience, I
believe that having more workshops would help a new student to breakdown
projects and work. I think at the same time it encour- ages one to share and
explain work on his/her blog.
Actually along of the course I was have some problems. I never had tried to write like a designer before. I knew what I liked, but I did not know how to explain it without sounding boring, and less bright. With time I have learned more because I have been interested in checking out more blogs from different designers. I could say now that I have a better understanding on how to design a blog. I can add better postings to my blog and more work. One thing that made me realize how good having a blog is, it was the fact that two weeks ago some friend who works in a visual effects company ask my to help them create a logo for the company. I was so excited about the idea to have this chance. Showing my work, my progress, my mistakes, and not worrying about how other people was going to perceive me. I need to have more confidence in my self, that’s somethink I need to work on. For me is hard to write in English and the same time express myself. I need my time to try to show who I am, what I’m in- terested in, what I like, and what I think about anything related to visual culture, is something I want to do better. I think the idea to do the summarize blog is good for me because of this. I can try to talk about myself and how I feel about my blog. Something that I need to do in my blog more often, ask for opinion from my teachers and try to do my best. Sometimes is good to receive criticism and thinking of ways to amend the mistakes and try to do the best I can for my future as a designer. Sorry for the mistakes.
Actually along of the course I was have some problems. I never had tried to write like a designer before. I knew what I liked, but I did not know how to explain it without sounding boring, and less bright. With time I have learned more because I have been interested in checking out more blogs from different designers. I could say now that I have a better understanding on how to design a blog. I can add better postings to my blog and more work. One thing that made me realize how good having a blog is, it was the fact that two weeks ago some friend who works in a visual effects company ask my to help them create a logo for the company. I was so excited about the idea to have this chance. Showing my work, my progress, my mistakes, and not worrying about how other people was going to perceive me. I need to have more confidence in my self, that’s somethink I need to work on. For me is hard to write in English and the same time express myself. I need my time to try to show who I am, what I’m in- terested in, what I like, and what I think about anything related to visual culture, is something I want to do better. I think the idea to do the summarize blog is good for me because of this. I can try to talk about myself and how I feel about my blog. Something that I need to do in my blog more often, ask for opinion from my teachers and try to do my best. Sometimes is good to receive criticism and thinking of ways to amend the mistakes and try to do the best I can for my future as a designer. Sorry for the mistakes.
Celia Boix
Tuesday 8 May 2012
Wednesday 2 May 2012
Tuesday 24 April 2012
Monday 23 April 2012
Wednesday 18 April 2012
What is?
What is brand? – The perceived emotional corporate image as a whole.
What is identity? – The visual aspects that form part of the overall brand.
What is a logo? – A logo identifies a business in its simplest form via the use of a mark or icon.
The identity or ‘image’ of a company is made up of many visual devices:
* A Logo (The symbol of the entire identity & brand)
* Stationery (Letterhead + business card + envelopes, etc.)
* Marketing Collateral (Flayers, brochures, books, websites, etc.)
* Products & Packaging (Products sold and the packaging in which they come in)
* Apparel Design (Tangible clothing items that are worn by employees)
* Signage (Interior & exterior design)
* Messages & Actions (Messages conveyed via indirect or direct modes of communication)
* Other Communication (Audio, smell, touch, etc.)
* Anything visual that represents the business.
All of these things make up an identity and should support the brand as a whole. The logo however, is the corporate identity and brand all wrapped up into one identifiable mark. This mark is the avatar and symbol of the business as a whole.
What is identity? – The visual aspects that form part of the overall brand.
What is a logo? – A logo identifies a business in its simplest form via the use of a mark or icon.
The identity or ‘image’ of a company is made up of many visual devices:
* A Logo (The symbol of the entire identity & brand)
* Stationery (Letterhead + business card + envelopes, etc.)
* Marketing Collateral (Flayers, brochures, books, websites, etc.)
* Products & Packaging (Products sold and the packaging in which they come in)
* Apparel Design (Tangible clothing items that are worn by employees)
* Signage (Interior & exterior design)
* Messages & Actions (Messages conveyed via indirect or direct modes of communication)
* Other Communication (Audio, smell, touch, etc.)
* Anything visual that represents the business.
All of these things make up an identity and should support the brand as a whole. The logo however, is the corporate identity and brand all wrapped up into one identifiable mark. This mark is the avatar and symbol of the business as a whole.
Thursday 15 March 2012
Wednesday 29 February 2012
Bags + RFID
Know the content of your bag +VOICE: “Where are my keys?” + GPS: “where is my bag?” + DEPTH: “will this fit in my bag?” +LCD Display: Bag turns lumo or flashes when cycling. “powered by your back sweat”
ADS + Depth Scanners
You are asked to produce a graphic visualisation of a creative and imaginary new way to apply new and emerging technology to communication design. The new changing room, where you don’t have to change. By using a depth scanner, and a screen acting as a mirror you’ll be able to see what different outfits will look like on you without removing your clothes + plus it will make sure you get the right size. This can also be used at the hair-dressers, where you’ll be able to see how different hairstyles would look on you, from all angles. It will suggest hairstyles based on your facial structure +trends. Once you pick your hairstyle, the hairdresser will get a detailed guide on how to work with your hair.
Monday 27 February 2012
Monday 20 February 2012
Saturday 18 February 2012
Wednesday 1 February 2012
Branding
A brand is a unique name, logo, sign, symbol, or design scheme aiming to identify a company’s products or services. Branding, on the other hand, is a means intended to create a distinction between your company and its competitors, in such a way that yours will be viewed in a more favorable light.
For starters, knowing the six fundamental concepts of branding is a good primer to this strategy:
1. A brand’s reputation is the totality of the entire experiences that your clients and partners have gained with a company’s products and services. This includes the aspects of that company that attract them to it, in the first place. For instance, its quality, reliability, advertising plans, client dealings, public relations, appearance, websites, etc. But of course, building a reputation is not a walk in the park. It involves time, faithfulness, and consistency in talk and deed to win the trust of your clients.
2. Brand perception exists even if an organization considers it or not. It resides in the thoughts and feelings of your prospects – some of which you can convince, and some that you cannot.
3. Marketers need to do their homework and be well acquainted of the end users with whom the organization intends to build a relationship with. The pyschographics of the target population, such as covering self-image, self-identification, motives, needs, aspirations, and values and their competitive sets should also be well thought out and studied. Marketers also need to be always on the alert, consistently conducting qualitative research (especially on their targets’ feelings) and interpret those using interpersonal premises on psychology, sociology, and anthropology.
4. It goes without saying that your branding strategy determines the success of your branding reputation. A strong branding strategy makes use of effective tools and approaches in order to attain your operational and strategic objective.
5. Developing a branding strategy involves making innumerable decisions and transactions. The aim, marketing conditions, and value suggestions of certain products or services may bring on a distinctive branding strategy for each one.
6. The branding strategy of an organization is only a single component. That makes up its overall corporate strategy.
A good brand will deliver your organization’s message clearly. Thus, it is imperative to get a head start on what you are dealing with in this business of branding, especially with today’s intensifying competition.
Monday 16 January 2012
Subscribe to:
Posts (Atom)