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BUSSINESS CARD

Neighborhood boys

What is?

What is brand? – The perceived emotional corporate image as a whole.
What is identity? – The visual aspects that form part of the overall brand.
What is a logo? – A logo identifies a business in its simplest form via the use of a mark or icon.


The identity or ‘image’ of a company is made up of many visual devices:

    * A Logo (The symbol of the entire identity & brand)
    * Stationery (Letterhead + business card + envelopes, etc.)
    * Marketing Collateral (Flayers, brochures, books, websites, etc.)
    * Products & Packaging (Products sold and the packaging in which they come in)
    * Apparel Design (Tangible clothing items that are worn by employees)
    * Signage (Interior & exterior design)
    * Messages & Actions (Messages conveyed via indirect or direct modes of communication)
    * Other Communication (Audio, smell, touch, etc.)
    * Anything visual that represents the business.









All of these things make up an identity and should support the brand as a whole. The logo however, is the corporate identity and brand all wrapped up into one identifiable mark. This mark is the avatar and symbol of the business as a whole.

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